Over the last 40 years, wildlife populations have dropped by over 50% and by the year 2025, as many as one fifth af all animal species may be lost forever.  Conscious living includes the care and love for furry friends and magnificent creatures. The time to care is not 20 years from now when our children read about them in books, making a difference starts today. A percentage of the proceeds are directly matched by Soul Obsession in a major effort to contribute to serveral organizations dedicating their causes to saving our fellow friends.